The Launch Standard™
Pre-Launch Due Diligence System
A structured decision system for solo service founders.
Six sections, 159 formulas, one clear verdict on whether your business is viable.
⚡Instant download after payment
📁5 files · .docx, .xlsx, .pdf
🔒Secure checkout
💻Works with Excel 2016 or later
Five files. One decision system.
The Workbook guides your thinking. The Spreadsheet does the math.
The Quick Start Guide shows you how to use both.
The Workbook
Guided worksheets for market validation, competitor analysis, financial planning, unit economics, acquisition strategy, and risk assessment.
The Spreadsheet
The calculation engine. Enter your numbers in yellow cells — scores, thresholds, stress tests, and your final verdict calculate automatically.
Quick Start Guide
Setup instructions, the color-coded cell guide, FAQ, and complete terms of use. Everything to get started immediately.
& two fully worked examples
Example Workbook
A completed sample analysis using a fictional solo founder. See exactly how each section is filled out — from market validation to risk assessment.
Example Spreadsheet
Pre-filled with sample data so you can study every formula, score, and verdict in action before entering your own numbers.
What It Does
Built to catch what most founders overlook.
Every feature exists because real service businesses fail in predictable, preventable ways.
Verdict Engine
One clear answer — Launch Ready, Nearly Ready, Gaps Exist, or Not Ready — based on your total score across all six sections.
3 Critical Failure Flags
Auto-forces "Not Ready" if contribution margin is below 30%, capacity exceeds 120%, or runway is under 2 months.
Real Hourly Earnings
Reveals what you actually earn per hour after admin, prep, communication, and all the time you're not counting.
Built-In Stress Test
Models what happens when revenue drops 30%, costs rise 10%, and you can't work for 2 weeks. Shows if your plan survives.
Break-Even & Capacity Check
Calculates exactly how many clients you need per month and checks that number against how many you can physically serve.
Monthly Snapshot Tracker
Post-launch tab tracks actuals vs. targets each month with threshold alerts — because a viable business can break within 90 days.
Frequently asked
Do I need Excel?
We strongly recommend Microsoft Excel 2016 or later. The Spreadsheet uses cell protection and locked formulas that Google Sheets may not fully support. If you must use Google Sheets, make a backup copy first.
How long does it take?
4–6 focused hours spread across 2–3 sessions. Section L requires real conversations with potential clients — if you haven’t done that yet, plan for 1–2 weeks of elapsed time.
What if I get a "Not Ready" verdict?
Can I evaluate multiple business ideas?
Your license covers one business evaluation. To evaluate a second idea, make a copy of the blank Spreadsheet and start fresh. For multi-use licensing, email us.
I'm still employed full-time. Will this work?
Where's my download link?
I need a second license for another business.
Ready to find out where you stand?
- Quick Start Guide (.pdf) — 8 pages
- Workbook (.docx) — 74 guided sections
- Spreadsheet (.xlsx) — 159 formulas, 10 tabs
- Example Workbook (.docx) — completed sample analysis
- Example Spreadsheet (.xlsx) — pre-filled with sample data
- Verdict engine — Launch Ready, Nearly Ready, Gaps Exist, or Not Ready
- 3 Critical Failure Flags — auto-forces Not Ready if margins, capacity, or runway are broken
- Built-in stress test — shows whether your plan survives pressure
- Real Hourly Earnings calculator
- Email support within 48 business hours
Instant digital download · All sales final · Excel recommended